The pharmaceutical industry is experiencing the twilight of the blockbuster era. For the past decade, life sciences has split its focus between bringing new innovations to market to address unmet medical need and tightening its belt into a more efficient business model. However, opportunities in both of these spaces are waning – and smart life sciences companies are asking tough questions about new core business opportunities which may advance healthcare – and advance the bottom line for their investors. Novel business models unlocked by rapidly advancing technology – primarily the explosion in big health data and the new capability introduced through mobile devices and applications – represent not only a chance to improve health outcomes, but a way to fundamentally alter the economics of healthcare. Pharmica has been partnering with many pharmaceutical clients in solving these issues. On the heels of our successful inaugural convention in November 2012, Pharmica will again be hosting the Pharmaceutical Health Information Technology Conference to help life sciences companies determine how HIT can propel the industry past the blockbuster model era.
March 19th & 20th, 2014